The purpose of this event
was to celebrate our 'Steel City', Sheffield, with McKee's own work and with
like-minded individuals. It was intended to exhibit (and sell) some of the
artist's most prominent images of Sheffield, people and places generations know
and love.
The content of the
exhibition consisted largely of pieces of McKee’s own work lining the walls, a
giant ‘The Snog’ mural hanging from the ceiling, a series of television
screens, projections, labeled boxes with ‘Sheffield’ smells, a 2p bus running
to and from the exhibition and even a diamond encrusted bottle of Henderson’s
Relish.
The target audience of the
exhibition was people who live in and love Sheffield. The event was accessible
for all ages, mainly due to the content of the artwork – old, extinct buildings
and places, memories that grandparents could muse over, a generation of parents
that could reflect on their childhood and children, to contrast on the
Sheffield they live in today.
The design/style of exhibition
was slightly haphazard due to it’s interactivity. It wasn't polished (it also rained while Pete was signing his work outside!) but neither was its focus –
Sheffield, and that’s why it didn't matter. The experience, the art, the
sounds, the smells, the people were all that mattered to a visitor.
The location of this
exhibition was held at ‘The Blue Shed’ in Attercliffe – a warehouse/art space
in the heart of Sheffield's industrial landscape. I found that the venue
was an interesting choice, the generic warehouse exterior juxtaposed with the
glowing, buzzing interior. However, it proved suitable for the exhibition as it
carried through the on-going theme of Sheffield and its famous industry. The
venue was also sufficiently large enough for the exhibition, had toilets and disabled
access and a café for refreshments.
The works displayed as
McKee’s were all officiated pieces of his art and the originality of the
exhibition meant that no copyright was infringed. Nothing offensive or
unethical was displayed or promoted in order for the event to remain far within
the boundaries of legal and ethical.
Health and safety was
considered for the event; wires and cables were taped, hot spot light lamps
were out of reach, the area was reasonably well lit, there were boundaries
around the exhibits and the floor was perfectly level.
ADD A CONCLUSION DETAILING PERSONAL OPINION OF EVENT
ADD A CONCLUSION DETAILING PERSONAL OPINION OF EVENT
2. Sheffield Adventure Film Festival
The purpose of this festival is to promote adventure films, their authors, athletes able-bodied and disabled and to entertain the target audience.
The festival has been running for nine years and takes place over three days in April. It features; short film sessions, feature films, guest speakers, workshops, 'Cityscape Cinema', film premiers, movies for juniors, films made in Sheffield, films with and by women, free live music, book and photo signings, second hand kit sale, orienteering, sports clinics and even climbing walls.
The festival was hosted at The Showroom Cinema in Sheffield. This location was suitable because it is very close to the Sheffield Train Station, therefore it is incredibly accessible; from car as there are several car parks nearby, by the bus - some of which stop directly outside the entrance, tram which stops at the train station and train of course.
The target audience of SHAFF are primarily adults who enjoy sport and adventure films. These people, primarily male, are generally active adults with a passion for adventure, who are looking for inspiration. They may partake to meet like-minded individuals just to gain connections or even to find a partner to partake in their own expedition.
The branding of SHAFF is in keeping with its theme (of action and adventure) because it generally promotes itself by using photographs taken of inspiring exhibitions and individuals. The colours schemes are natural and the logo is in an original gritty sans-serif font. The use of practical activities are all well suited to the active audience and follow its theme.
Health and safety at the festival would have been especially considered for the practical activities (e.g. the climbing walls) because any member of the public injured due to poor health and safety measures, the festival is liable and can be sued. In film showings, maximum capacities will be regulated and any hazards in any part of the event will be reduced or removed.
All of the films shown at SHAFF will have been approved by the authors to remain legal. Nothing illegal will be shown or promoted. SHAFF is an ethically considerate festival as it supports filmmakers, athletes and disabled athletes, promotes sport and wellbeing and supports the Sheffield Hospitals Charity.
3. Tramlines Festival
The purpose of this event is to promote local musical talent and to entertain the target audience.
The target audience of this event are people who live in South Yorkshire, fans of local and International music and generally working class people. The event is aimed at both females and males and mostly teenagers and young adults.
The design and style of the festival is centered around Sheffield, hence the name 'Tramlines'. The brand colours are red and black and the text is always sans-serif. This gives the impression of a festival that is down to Earth and accessible.
Health and safety has to be carefully considered when preparing for such a large event. Maximum capacities in venues are checked, legal and ethical issues were considered e.g. disabled access to venues is organised (including ramps and lifts for wheelchair access), hazardous areas are isolated and bags are checked when people enter areas.
4. Peace in the Park
PINP is a free entry charity festival, held on a single Saturday annually in Sheffield. It is a community arts festival that aims to support both local and international charitable causes. It prides itself on 'three festival fields'; Peace, Love and Unity. The festival features live music, DJ sets, stalls selling local goods and produce, food and drink - a selection of the finest local cold beer real ale and cider plus tea and cake, activities for children, films, bikes, circus and cabaret, arts and crafts.
The purpose of this festival is to raise money for not just local but international charities, to promote peace, love and unity and to bring people together in a warm, loving environment where they can enjoy themselves.
The location of the festival is 'The Ponderosa' a public open space and recreational park in Netherthorpe, Sheffield. It is suitable because it is accessible via tram and bus, is walking distance from Sheffield town center and car parks provide car access in town.
The target audience of this festival are adults and young families looking for a nice day out together. Targeting families is key to the festival's purpose - bringing people together.
For health and safety, all of the independent businesses holding stalls need to have their own public liability insurance. All of the activities are risk assessed and hazardous areas are isolated. The festival is very ethically considerate as its entire purpose is to raise money for charities and promote peace love and unity.
5. Mosborough Music Festival
Mosborough Music Festival has taken place annually on a single day in July over the last four years. It features over ten local and national bands. Over the years it has grown to accommodate a larger crowd bands and artists. It is organised by 'Lane Events Ltd'. Full price tickets for the event purchased in advance cost £20.00 plus a £1.00 booking fee and pay on the day tickets cost £22.50. All of the acts perform on one main stage.
The purpose of this festival is to celebrate local and national musical talent. Also, the purpose is to raise money for charities. MMF has raised over £25,000 for charities including; The Reece Winterbottom Fund, The Steve Grant Fund, St Luke's Hospice, Weston Park Hospital, Sheffield Children's Hospital and Bluebell Wood.
The festival is located at the Old Westfield School Site in Mosborough in Sheffield. It is suitable because there is ample parking and disable access. Its location means that it is accessible to its South Yorkshire based target audience.
The target audience of Mosborough Music Festival are mainly young and older adults. Due to the eclectic mix of genres on display, (including; indie, Britpop, rock and pop) the festival appeals to a wide audience - attracting people with different music tastes.
Health and safety has to be considered when there is only one stage to accommodate the crowds - maximum capacity has to be taken into account, as well as exits and barriers.
Legal and ethical considerations are made when the festival has to make sure they can use the land, that there won't be considerable sound pollution in nearby public spaces and neighbourhoods and that drinking water and food and drink sold are safe to consume. Also, they must not promote anything illegal. The festival is ethically aware as it does not discriminate against anyone (many of the bands and artists are multi-racial) and it donates money to six local charitable causes.
